Turn Industrial Sales Prospects into Buyers
Experience alone doesn’t scale.
A system does.
Pipeline is expensive. Not turning that pipeline into revenue from qualified buyers is more expensive.
This is where ARC5™ delivers. ARC5™ is an elite sales operating system that is forged from 15 years in the field, $100M+ in closed industrial deals, and elite teams trained across Canada and the U.S.
The ARC5™ System
What Our Clients Say
Before working with Chris, sales felt like unfamiliar territory. His unique process didn’t just teach me how to sell; it completely reshaped how I think. As a consultant, that shift was huge.
While only halfway through the course, I was able to close a large engagement with a regional utility group by using Chris’s discovery framework to quantify the cost of their current approach, creating a mutual action plan, and presenting a proposal that mapped my services to their outcomes. The deal transitioned from the initial meeting to a signed agreement much more smoothly and quickly than I had ever experienced before, and with significantly stronger stakeholder buy-in.
What surprised me most was how far his methodology reaches. The same principles that elevated my consulting also made me better in my personal life, as a spouse and a friend. Chris has a way of teaching that puts you at ease, meets you where you are, and builds you up step by step. No gimmicks, no pressure tactics, just high-integrity, field-tested frameworks and live coaching that puts the learner at ease and builds real confidence.
I can’t say enough good things about Chris and Scaling Success. He’s a big reason for my growth and success, and I recommend him without hesitation.
— Ken Lulow
Founder, Line Worker Solutions
I went through Chris Crane’s 8-week course after moving to industrial sales from door to door, and it helped me tremendously. The techniques and feedback Chris gives are next-level. My closing ratio with new business has shot up, as well as my success with additional business with my existing accounts.
We held weekly calls where I shared various situations I encountered during the week, and Chris would show me alternative approaches, including phrases, body language, tonality, and other sequences, that helped me convey my points more effectively to customers.
A huge plus about this training is that all of the discussions are recorded and saved, so I can always go back and watch them over when I’m struggling in a specific area. I would 100% recommend this training to newcomers and also seasoned veterans in the sales industry. Chris knows what he’s doing!!
I have had the privilege of being coached by Chris for almost 2 years. His ability to lead by example has changed my outlook on sales, which has led me to obtain my dream role and see success-driven results.
I come from a sales background, but Chris helped me understand the sales process, both its positives and negatives, and how to lead with a customer-first mentality.
To anyone curious about his sales training process, just put it this way: If i could have him on speed dial to call everyday I would for the rest of my career. His honest, straightforward approach will lead to many sales in the future, no matter what industry you are in. If I could give it 10 stars, I would!!!
The Scaling Success program has been the best investment in my sales career by far! Chris Crane’s personalized mentorship approach, paired with the tools in the program, has allowed me to level up my skills, gain confidence in my strategy, and start seeing measurable results. Every session was actionable, practical, and directly relevant to my goals.
This ARC5 framework is real value.
I’ve worked with founders, operators, and sales teams across ecommerce and B2B—and what you’re giving away here? Most people charge 4 figures just to tease it.
Love that it’s focused on the stuff nobody trains: → How to reframe, not just rebut objections
→ How to align with decision makers early
→ How to build a close into the convo without sounding like a script
Also appreciate that it’s built from 15 years of actual deals, not theory.
That “ghosted after a great call” feeling? Brutal. This kind of system turns good conversations into closed revenue.
Most reps confuse discovery with interrogation. Elite reps treat it like an investigation, with empathy. They know that behind every surface answer is a deeper truth and a bigger opportunity.
The best reps don’t just listen for data. They listen for emotion because real buying decisions aren’t made from logic; they’re made from pain, urgency, and priorities tied to loss.
Discovery done right isn’t a checklist. It’s a competitive advantage. CICSR is a Brilliant method; this is where true sales leadership begins.
I have known Chris Crane for many years. He is an accomplished sales executive with much to teach territory sales representatives.
His insightful approach will give your team the tools, attitudes, and analysis they need to dramatically improve their closing skills and team morale. His approach will help grow your organization’s sales exponentially.
Powerful insight, Chris. The sales system you described is dialed in and precise.
After decades of losing complex, multi-stakeholder SaaS and enterprise deals, I couldn’t agree more, the bigger the deal, the slower the rhythm. Patience, control, and silence aren’t obstacles; they’re the strategy.
The selling framework you’ve developed for high-ticket sales is a game-changer. It’s all about aligning with the buyer, redirecting objections, and closing with confidence. Direct conversations lead to real success, Chris.
This is the kind of PRACTICAL support people actually need in B2B. Not scripts. Not hype. Just the steps that help you show up differently in the room and close.
Meet the Founder
I’m Chris Crane, and my mission is simple:
Transforming industrial sales reps & teams into formidable professionals.
Over my 15-year sales career, I’ve closed over $100 million in industrial equipment deals, trained more than 150 reps, and led industrial sales teams across Canada and the U.S.
I built ARC5™ to give industrial sales teams what no one else offers: a sales operating system specifically engineered for industrial sales.
ARC5™ has taught over 150+ industrial sales reps & teams to operate as formidable professionals, and it can do the same for your team.
Frequently Asked Questions
What will I learn?
You will learn the entire scaling success sales system, which is designed for the industrial sales industry and intended to provide you & your teams with a robust sales operating system.
Who are these systems for?
Any salesperson, leader, or sales team currently in an industrial sales field. This includes equipment, mechanical, construction, transportation, aerial and other related fields.
How is this different from other sales training?
There is a lot of good sales education and resources available, but nothing that is tailored and designed specifically to the industrial sales environment, with custom frameworks and 15 years of real sales experience built in.
What makes the industrial sales environment different?”
Industrial sales are unique because their activity is directly tied to the economy, which means buyers are more attuned to it. They are much savvier than other sales spaces (retail, SaaS, etc.), with deal values much higher, sales cycles longer and more complex, and it largely caters to an outside sales role.
What happens once I am finished?
Once you finish the program, you will be equipped with a unique and rare skill set that will set you apart from your peers. We are confident the skills you learn in this program will provide you with the tools and knowledge to execute as a formidable sales professional.
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